In a world full of forgeries, one can’t ever be sure if it is presented with something 100% authentic or not. It may not even be the case of intentional misleading, it may be the simple result of creative minds thinking alike, so there is nobody to blame in the end.
This is why choosing a logo designer pro becomes one of the most important decisions you will ever make for your business.
A match in this domain is not impossible to find, but as with all perfect matches, it needs some serious research, tones of patience and a lot of communication. Research in this case means 2 separate things, you need to research your own niche in order to see what are the options of the competition and who did them. And on the other hand you need to research different designers, to see what style suits you best. With the conclusions of these two, you should now have the basis of your future decision, you’ll know what to ask for and from whom to ask.
First of all, ask for a meeting. For them, it should not matter if you’re just a modern minimalist business or a highly known brand wanting to make a change for the better, they should grant you the time you require so that you fully understand the process, what exactly you have to provide and what you will be presented with in the end. A professional approach includes some standard topics one would find in a briefing document and some additional aspects to be cleared before the drawing begins.
Depending on the timeframe you agreed upon, they should create logo designs for you to analyse and send feedback about in a matter of days or weeks. The essential part is to take each one of them into consideration, simulate its practical use, compare it to other things you liked/disliked or your customers were fond of/hated in the past. The key is to express all that comes into mind, not being afraid of hurting someone’s feelings or other nonesense you may find as an excuse. You are paying for a service, the provider is your partner, your common interest is that you are satisfied with what you’ll get in the end, so that it brings you the success you were aiming for. Talk as long as it takes until everything is settled, because this will take you exactly where you want – to the perfect logo.
No matter if it is a short and pleasant journey or an extended one, it will be ruled by creativity and originality. The logo you decide upon will not only be different and remarkable, but suitable for you, which is the most important feature to be asked for. A match that makes heaven